PET Lifeline™: Safety identification assurance for pet owners. PET LifeLine™ is the only national product of its kind that has the ability to protect pets in every city and home in North America. The PET Lifeline™ 1-800 toll free call center is monitored 24 hours a day 7 days a week. Each wallet card and key tag we produce has a unique registered serial number that links a persons identification to our secure and confidential PET Lifeline™ database which contains contact information of the people entrusted to care for their pets.

PetsMobility™ is the organization other corporation’s turn to when entering the pet vertical. Our suite of products appeal to a wide variety people who have one thing in common, they love pets.

On4 Communications is the corporate umbrella for a variety of industry focused products and services and owns PetsMobility, Pet LifeLine, Petsmo, Ruff Media as well as other technology related but non pet focused companies and brands.

As a mobile wireless Location Based Services (LBS) provider we also offer a suite of complimentary services to telecoms, consumers and the enterprise segments. Together we are capable of delivering comprehensive, horizontal solutions that can be tailored to address a wide range of vertical markets.

Three specific vertical industry segments are a) the pet market - PetsMobility b) child/teen market - KidsMobility™ and c) the medical market - MedicMobility™ which can incorporate Traxmo™ - GPS Tracking Software. The On4 LBS platform is comprised of three core components: GPS device management, LBS capabilities and cross channel push/pull broadcasting of proprietary and non-proprietary content and address Safety - Location Based Services (LBS), Identification and recovery, Protection and Communication, Community Networking - Online forums, Membership and Newsletters.

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Executive Team:

CAMERON ROBB, Co-Founder and CEO/Director

Cameron joins PetsMobility Network, Inc, with over 15 years of true entrepreneurial business experience. He has worked as a management consultant for a variety of companies in diversified industries, including Entertainment, Technology, Energy, and Consumer Products. The consulting services he has provided were at an executive level for both private and publicly held companies reporting on the NYSE and on the OTC:BB. Prior to consulting Cameron held the position of CEO/President and Co-Founder of a North American entertainment and licensing company. He was instrumental in developing the company’s brand and business over an eight-year period. He has assisted companies by raising money, developed International Sales Programs, created innovative marketing strategies, and has helped develop several corporations into successful businesses.

Gordon C. Jessop, DIPL.T., B.A., R.I. (BC), Co-Founder and President/Director

Gordon joins PetsMobility Network, Inc as a broadly based Financial and Business Analyst possessing over 20 years of management experience accompanied with relevant post secondary education. He has degrees and/or diplomas from Simon Fraser University, University of British Columbia and the British Columbia Institute of Technology. Mr. Jessop has held senior management positions with major Canadian Lending Institutions and GE Capital Insurance. He has extensive practical experience in economic analysis, risk assessment, project financing, internet revenue modeling, interactive web site design as well as developing business/revenue models for a variety of companies and business ventures in such diversified industries as: Energy Technology, Retail Grocery, E-commerce, Television and Education. He has also been responsible for the design, research and implementation of both corporate strategic initiatives and consumer products.

Shane Gray, VP Technical and Device Integration

Shane has a telecommunications, wireless data and entrepreneurial background. He was a senior telecom sales manager with TELUS Mobility, responsible for data sales and vendor partner management. Shane introduced the first mobile ATM machines in Canada on BC Ferries and the first handheld credit card devices through VanCity Savings Credit Union and eventually the Royal Bank of Canada. After five years with TELUS, he was recruited by Soft Tracks Enterprises to build the telecom and banking distribution and sales channels. Soft Tracks produced mobile credit and debit software and middleware for wireless payment solutions. Shane established, trained and managed a network of telecom dealerships in North America, working closely with Bell, MTS, TELUS, SaskTel and the financial institutions Royal Bank, Scotia Bank, CIBC and VanCity.